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Programmme Overview

In an era defined by digital transformation, marketing success depends on the strategic integration of Artificial Intelligence, advanced analytics, and performance-driven decision-making. The Professional Certificate Programme in AI-Powered Digital Marketing for Performance & Growth by IIM Kozhikode empowers professionals to design, execute, and optimize AI-enabled marketing campaigns that deliver measurable business impact. Participants gain a holistic mastery of the digital ecosystem, from decoding consumer journeys to leveraging generative AI, predictive analytics, and emerging immersive platforms like the Metaverse. Through hands-on real-world case studies and strategic simulations, learners develop the expertise to translate data-driven insights into actionable growth strategies, preparing them to lead with confidence in a fast-evolving digital landscape and drive measurable outcomes for their organizations.

Programme Highlights

Certificate of Completion – IIM Kozhikode

Executive Alumni Status – IIM Kozhikode*

Complete Digital Immersion & Live Projects

Learn from Expert Faculty – Academia & Industry

360° Digital Marketing Perspective

Cutting-Edge AI & Immersive Tools

2 Days Campus Immersion

Proven Pedagogy

IIM Kozhikode Executive Alumni status benefits:


  • Eligible to receive Publications and Newsletters from IIMK periodically.
  • Online access login details to Kasebook (Online Alumni Portal)
  • Availing MDC/Guest Rooms at prevailing rates, subject to availability
  • Gain a 360° view of the digital world for consumers and businesses
  • Apply performance marketing principles using AI tools
  • Track and measure campaign success with key metrics
  • Build and manage high-impact marketing campaigns
  • Use data-driven insights to spot growth opportunities
  • Analyze campaign metrics and optimize for ROI
  • Leverage social media for brand building and engagement
  • Stay ahead by identifying emerging trends in digital marketing
  • Harness automation, analytics, and AI-driven workflows
  • Apply concepts through a real-world live project to emphasize practical learning

Programme Content

Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.

Programme Details

  • Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
  • By the Programme start date (Technical Orientation), the candidate should have a minimum of two years of work experience (after graduation).

Who Should Attend?

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Early-career professionals aspiring to build a career in AI-powered Digital Marketing.
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Mid-career professionals responsible for managing marketing activities and campaigns.
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Industry leaders are involved in strategic business decision-making.
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Business owners looking to leverage digital marketing for business growth.
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Aspiring entrepreneurs seeking to launch and scale digital ventures.
Note: Professionals with over six years of work experience exclusively in digital marketing are encouraged to explore other advanced courses in our portfolio for greater alignment with their experience level.

Learn From India's Finest Academia

director

Programme Chair

Prof. Dharun Kasilingam

Assistant Professor

Marketing Management
IIM Kozhikode

director

Prof. Satish Krishnan

Professor,

Information Systems,

IIM Kozhikode

director

Prof. Sreejesh S.

Associate Professor,

Marketing Management,

IIM Kozhikode

Programme Fee Details

Application Fee
INR 2000/- + GST
Programme Fee
(Excluding Application Fee)
INR 1,80,000/- + GST

Easy EMI Options Available*

Programme Certification

certificate
certificate
  • After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (*The benefits of executive alumni status are at the discretion of IIM Kozhikode).
  • Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a 'Certification of Completion'.
  • Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a 'Participation Certificate'.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Hear from our Alumni

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Ms. Shipra Mishrai
Senior Executive Marketing
GOIP Global Services Pvt. Ltd.
The trigger for joining this Digital Marketing for Performance and Growth programme was my belief in continuous learning and my desire to delve deeply into digital marketing. This programme complements my career aspirations by providing expertise in overall marketing and better opportunities. Three specific features that significantly impacted my career were the interactive classes, real-life examples, and group activities. I would recommend this programme to aspiring participants because of the brilliant professors and the interactive learning environment at IIM Kozhikode. My experience with Jaro Education has been positive, and I appreciate their technology partnership.
alumni1
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Mr. Kaushal Patel
Senior Associate
Design and Investment
IPG
The Professional Certificate in Digital Marketing for Performance and Growth from IIM Kozhikode, facilitated via Jaro Education, was an invaluable learning experience. Its well-structured, industry-relevant curriculum bridged theory and practice seamlessly, while expert faculty brought real-world insights that simplified complex concepts. The programme sharpened my strategic approach to digital marketing, enhancing my professional effectiveness. I’m grateful for Jaro Education’s consistent support and especially to Prof. Dharun Kasilingam for his engaging sessions and mentorship—key to translating knowledge into actionable growth strategies.
alumni1
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Ms. Ekata Kar
Digital Marketing Team Lead
Hello Mentor
I wholeheartedly recommend this programme to aspiring professionals seeking to advance their digital marketing expertise. It delivers a robust foundation and equips learners to navigate modern marketing complexities. My experience with Jaro Education was outstanding—exemplary support, high-calibre content, and a seamless, interactive learning journey that significantly enriched my professional growth.
alumni1
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Mr. Saswat Khuntia
Analyst (OCM and Marketing)
Tata Consultancy Services
Joining Jaro Education helped me gain clarity and confidence in my career. The programme was practical, easy to follow, and delivered by experienced faculty who were always supportive. It equipped me with the right skills and guidance to progress professionally. I would highly recommend it to anyone looking to upskill and advance in their career.
alumni1

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Professional Certificate Programme in
AI-Powered Digital Marketing for Performance & Growth
IIM Kozhikode
Designed for early- to mid-career professionals, business leaders, and aspiring entrepreneurs, this programme blends academic excellence with hands-on, industry-relevant learning. Participants gain practical experience in AI-driven digital marketing, performance analytics, campaign optimisation, and growth strategy—empowering them to design and execute data-driven marketing initiatives that deliver measurable business impact.

With a strong focus on AI, generative analytics, and the evolving digital ecosystem, the programme equips participants to harness cutting-edge tools and techniques, develop actionable growth strategies, and lead marketing transformations across industries—positioning them as future-ready digital marketing leaders.
Seats are Limited
Enroll Now!
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